SOUTHERN CO (SO)

Overview Price 45.69 Price Change Today +$0.09 (+0.20%) P&P rating Zacks Rank 3 - HOLD Open Price $45.60 Previous Close $45.60 Daily Range $45.58 - $45.83 52-Week Range $35.73 - $46.69 Volume 2,122,975 Southern Energy acquires, develops, builds, owns and operates power production and delivery facilities and provides a broad range of energy-related services to utilities and industrial companies in selected countries around the world. Southern Energy businesses include independent power projects, integrated utilities, a distribution company, and energy trading and marketing businesses outside the southeastern United States. Other Resources for SO Detailed Quote Earnings Estimates Company Report Interactive Chart Commentary Zacks Blog: Warm Weather Hurts Southern Company April 25, 2012 Zacks Blog: Entergy Expects Weak Q1 April 20, 2012 Zacks Blog: NextEra's Upgrade Plans Approved March 28, 2012 Zacks Blog: NextEra Unit Files for a Rate Hike March 21, 2012 Zacks Blog: NEE Unit to Revamp Infrastructure March 2, 2012 Southern Energy acquires, develops, builds, owns and operates power production and delivery facilities and provides a broad range ofenergy-related services to utilities and industrial companies in selectedcountries around the world. Southern Energy businesses include independent power projects, integrated utilities, a distribution company, and energy trading and marketing businesses outside the southeastern United States.   Brokerage Analyst Recommendations 17 Brokerage Firms Covering SO   Strong Buy 3 Buy 0 Hold 11 Sell 0 Strong Sell 3 Average Broker Recommendation (ABR): 3   SO Ratings: BUY  SELL  HOLD SO Consensus Forecasts

Rate this Stock! You haven't rated this stock yet! Ticker Call Buy Sell Analysis Time Frame Week or Less Week to a Month One to Three Months Three to Six Months Six Months to a Year One to Three Years Three Plus Years What The Community Thinks Total Players 21 Buy 1 Sell   Top Buy Analysis BUY: SO Company: SOUTHERN CO Points: 20.49 Start Price: $37.84 Start Date: 04/13/2011 5:52 PM TheUncle P&P Score: 99.43 Recs: I like utilities and this is a good one. Comments: 0 | Comment More Recent Analysis Top Sell Analysis SELL: SO Company: SOUTHERN CO Points: 1.28 Start Price: $45.48 Start Date: 05/20/2012 1:54 PM JohntheWizard P&P Score: 100.00 Recs: 8 Comments: 0 | Comment More Recent Analysis

Blog Posts

User	User Score	Date	Title	Comments	Last Comment
JohntheWizard	100.00	05/19/12	Eating Crow and Clawing Back, and the dynamics of $100 Billion companies like FB	0
BearMO	99.88	09/18/11	One should be aware of three bull market areas	4	09/20/11
Zacks_Analysts	0.00	04/20/12	Entergy Expects Weak Q1 - Analyst Blog	0
Zacks_Analysts	0.00	03/28/12	NextEra's Upgrade Plans Approved - Analyst Blog	0
Zacks_Analysts	0.00	03/21/12	NextEra Unit Files for a Rate Hike - Analyst Blog	0
Zacks_Analysts	0.00	03/02/12	NEE Unit to Revamp Infrastructure - Analyst Blog	0
Zacks_Analysts	0.00	02/10/12	U.S. OKs 1st Nuke Plant in 34 Years - Analyst Blog	0
Zacks_Analysts	0.00	01/27/12	NextEra Ahead by a Penny - Analyst Blog	0
Zacks_Analysts	0.00	01/25/12	Southern Co's EPS Beats, Revs Miss - Analyst Blog	0
Zacks_Analysts	0.00	01/24/12	Entergy Guides In Line, Misses Y/Y - Analyst Blog	0

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Commentary

BUY: SOUTHERN CO (SO) Start Price: $37.84 Points: +20.49 Created: 04/13/2011 I like utilities and this is a good one. Comments: 0 | Comment TheUncle Recs:

BUY: SOUTHERN CO (SO) Start Price: $34.87 Points: +22.30 Created: 04/25/2010 BECAUSE I OWN IT. PAYS A GOOD DIVIDEND Comments: 0 | Comment LEWISHJ2003 Recs:

BUY: SOUTHERN CO (SO) Start Price: $35.77 Points: -26.98 Created: 11/24/2008 good dividend Comments: 0 | Comment player30 Recs:

SELL: SOUTHERN CO (SO) Start Price: $45.48 Points: +1.28 Created: 05/20/2012 8 Comments: 0 | Comment JohntheWizard Recs:

BUY: SOUTHERN CO (SO) Start Price: $45.04 Points: +1.08 Created: 01/30/2012 Comments: 0 | Comment vip Recs:

BUY: SOUTHERN CO (SO) Start Price: $39.87 Points: +4.72 Created: 08/05/2011 Comments: 0 | Comment dmonnie Recs:

BUY: SOUTHERN CO (SO) Start Price: $33.54 Points: +15.91 Created: 06/22/2010 Comments: 0 | Comment harish63 Recs:

BUY: SOUTHERN CO (SO) Start Price: $34.11 Points: +16.02 Created: 06/20/2010 sweet Comments: 0 | Comment deliman723 Recs:

BUY: SOUTHERN CO (SO) Start Price: $33.52 Points: +2.51 Created: 10/08/2008 Comments: 0 | Comment OpeningBell Recs:

BUY: SOUTHERN CO (SO) Start Price: $34.78 Points: +41.60 Created: 01/01/2008 Comments: 0 | Comment buylosellhi Recs:

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Picks

Username	P&P Score	Call	Time Frame	Start Date	Start Price	Today (change)	Stock Gain	S&P Gain	Points	Analysis
JohntheWizard	100.00	SELL	Week or Less	05/20/2012	$45.48	$45.69 (+0.01%)	+0.46%	+1.74%	+1.28	view close
vip	0.20	BUY	One to Three Months	01/30/2012	$45.04	$45.69 (+0.01%)	+1.44%	+0.37%	+1.08
dmonnie	0.22	BUY	One to Three Months	08/05/2011	$39.87	$45.69 (+0.01%)	+14.60%	+9.88%	+4.72
TheUncle	99.43	BUY	Three to Six Months	04/13/2011	$37.84	$45.69 (+0.01%)	+20.75%	+0.26%	+20.49	view close
harish63	0.28	BUY	Three Plus Years	06/22/2010	$33.54	$45.69 (+0.01%)	+36.23%	+20.31%	+15.91
deliman723	95.93	BUY	One to Three Years	06/20/2010	$34.11	$45.69 (+0.01%)	+33.95%	+17.92%	+16.02	view close
LEWISHJ2003		BUY	Week or Less	04/25/2010	$34.87	$45.69 (+0.01%)	+31.03%	+8.73%	+22.30	view close
player30	38.65	BUY	One to Three Years	11/24/2008	$35.77	$45.69 (+0.01%)	+27.73%	+54.71%	-26.98	view close
OpeningBell	46.32	BUY	Three to Six Months	10/08/2008	$33.52	$45.69 (+0.01%)	+36.31%	+33.80%	+2.51
buylosellhi	76.37	BUY	Six Months to a Year	01/01/2008	$34.78	$45.69 (+0.01%)	+31.37%	-10.23%	+41.60

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