Zacks_Analysts' Blog : NCR Teams with Green Bay Packers - Analyst Blog

NCR Corp. (NCR) recently announced that it has struck a deal with Green Bay Packers. The financial details of the deal were not divulged.

Under the terms of the agreement, NCR will provide the team with its venue management solution. The solution, which includes point-of-sale (POS) hardware and software, will be placed at Lambeau Field, the team's home stadium.

The solution will support the team’s back office management, integrated credit card processing, and easy selling of tickets and food items. The efficient service will come as a big help for the team’s fans.

NCR’s venue management solution has also been deployed in other NFL venues. Moreover, continuous launches of new technological solutions have made the company a favorite solutions-provider for many firms covering different industrial sectors.

In January, retail major Marks & Spencer opted for NCR Corp.’s technology to set up new multimedia zones in its stores on a trial basis. In these zones, shoppers can pick up fashion trends through the help of NCR’s cloud-based POS Style Online touch screen.

Despite NCR’s growth prospects, we are a bit concerned about the European debt crisis and slowing IT spending recovery in the U.S., as this can rationalize the strong fundamentals to some extent. Stiff competition from Diebold Inc. (DBD) in the ATM arena is also a concern.

NCR has a Zacks #4 Rank, implying a short-term Sell rating.