Zacks_Analysts' Blog : Atmel's maXTouch for LG - Analyst Blog

LG Electronics Mobile recently selected Atmel Corporation’s (ATML) Atmel maXTouch solution for its G-Slate 8.9-inch Android tablet touch screen. The financial details of the transaction were not disclosed.

Powered by Atmel's mXT1386 maXTouch™ solution and NVIDIA's Tegra 2 1GHz processor, G-Slate runs on Honeycomb, the 3.0 version of the Android operating system. The G-Slate PC tablet marks LG Electronics Mobile's entry into the tablet market.

Atmel maXTouch solutions are noted for their multi-touch with unlimited touch capability, lowest power consumption, fastest response time, and the highest signal-to-noise ratio, offering superior touchscreen experience including better responsiveness and battery life.

Earlier, Atmel had entered into a collaboration with NVIDIA to bring high-performance, multi-touch, large-format touchscreen solutions to market. This design comprises the NVIDIA® Tegra™ 2 mobile super chip and Atmel's maXTouch® mXT1386 solution, which power touchscreens up to 15 inches.

Management stated that Atmel’s touch-sensing market will continue to expand rapidly beyond smartphones into new applications such as tablets, netbooks, cameras, printers, automotive and other areas. Touch-sensing technology is the fastest growing area in the company's microcontroller business and is expected to remain a major growth driver in the coming quarters.

Atmel is in the process of transforming itself into a purely microcontroller-based company, which it believes will improve its cost structure and unlock value. Atmel is aggressively marketing its new maxTouch technology, which provides new products with high-profile touch customers, including Nokia (NOK), Sharp, Toshiba, Motorola (MMI) and HTC.

Based in San Jose, California, Atmel designs and manufactures microcontrollers, capacitive touch solutions, advanced logic, mixed-signal, nonvolatile memory and radio frequency components.