Zacks_Analysts' Blog : Sonic Expands Video Streaming - Analyst Blog

Sonic Solutions (SNIC) has announced its agreement with Verismo Networks to offer streaming video from Roxio CinemaNow to customers in Bangalore, India. Video streaming technology enables the consumer to watch the video while it is being downloaded, without having to wait for the completion of the downloading process.

 

Verismo’s VuNow Internet TV platform includes a set top box, middleware and video-on-demand software. The company’s portfolio currently enables digital entertainment of two kinds—linear TV channels, which basically means watching the TV program at the same time and on the same channel as it is telecast and web-based content, which is the viewing of programs that are available online.

 

Verismo intends to add Sonic’s Roxio CinemaNow (downloadable video for rent or purchase) using the company’s streaming software. The collaboration is expected to bring a richer video experience through easy viewing of movies on multiple platforms.

Roxio’s CinemaNow is currently downloadable on PCs, connected TVs, set-top DVRs, Blu-ray Discs and mobile media players from leading manufacturers such as Archos, Dell (DELL), HP (HPQ), LG (LG), Microsoft (MSFT), Nintendo, Pioneer, Samsung and TiVo (TIVO). This creates a seamless experience, allowing the consumer to enjoy anytime anywhere access to their videos of choice.

This is not the first of such partnerships. Less than a month ago, the company announced a similar agreement with Zip.ca, which enabled the latter to provide digital video experience through Roxio CinemaNow. The Roxio CinemaNow enables the download of movies and TV programs as and when they are being broadcast, for immediate enjoyment on PCs. Sonic has arrangements with more than 250 content providers and the number continues to grow.