InvestmentMAGE's Blog : Who wants to pay a premium price for Instant Coffee?

Apparently, neither does the CFO...
He exercised his options and sold them on the same day.*

Past 90 Days
ALSTEAD TROY Chief Financial & Administrative Officer
Current Holdings: 90,161 Shares This Insider in the News: 0 Stories
Activity Overview
Share price activity for Starbucks Corp. (SBUX)
Purchased Sold
40.0K Shares 37.6K Shares
$232,400.00 $-639,550.86
0.01% of
Exec Shares 0.00% of
Exec Shares
ALSTEAD TROY Chief Financial & Administrative Officer
Share Price: $5.81
Total Value: $14.1K
Exercise or conversion of derivative security exempted pursuant to Rule 16b-3
July 27, 2009 - 2.4K Shares Buy
ALSTEAD TROY Chief Financial & Administrative Officer
Share Price: $5.81
Total Value: $218.3K
Exercise or conversion of derivative security exempted pursuant to Rule 16b-3
July 27, 2009 - 37.6K Shares Buy
ALSTEAD TROY Chief Financial & Administrative Officer
Share Price: $17.02
Total Value: $533.0K
Open market or private sale of non-derivative or derivative security
July 27, 2009 - 31.3K Shares Sell
ALSTEAD TROY Chief Financial & Administrative Officer
Share Price: $17.03
Total Value: $37.5K
Open market or private sale of non-derivative or derivative security
July 27, 2009 - 2.2K Shares Sell
ALSTEAD TROY Chief Financial & Administrative Officer
Share Price: $17.05
Total Value: $69.1K
Open market or private sale of non-derivative or derivative security
July 27, 2009 - 4.1K Shares Sell
Insider Transaction Details For SBUX
July 27, 2009 - 2,432 Shares - Buy
Share Price: $5.81
Transaction Value: $14.1K
Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 reported on 07/27/09
July 27, 2009 - 37,568 Shares - Buy
Share Price: $5.81
Transaction Value: $218.3K
Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 reported on 07/27/09
July 27, 2009 - 31,318 Shares - Sell
Share Price: $17.02
Transaction Value: $533.0K
Open market or private sale of non-derivative or derivative security reported on 07/27/09
July 27, 2009 - 2,200 Shares - Sell
Share Price: $17.03
Transaction Value: $37.5K
Open market or private sale of non-derivative or derivative security reported on 07/27/09
July 27, 2009 - 4,050 Shares - Sell
Share Price: $17.05
Transaction Value: $69.1K
Open market or private sale of non-derivative or derivative security reported on 07/27/09

*Updated due to Mack The Knife's comments below.

MAGE

I looked upon the advertisement in disbelief. What a misstep. I cannot for the life of me arrive at a satisfactory explanation as to why a premium coffee retailer would want to be associated with instant coffee. "The instant coffee guys"

Howdy, Mage!

Apparently, neither does the CFO...He is exercising his options and selling immediately.

According to the U.S. Securities and Exchange Commission, the only sales this year by Chief Financial Officer Troy Alstead were carried out Jul 27 (http://tinyurl.com/y94cklt), which would appear to merit the employment of the past tense, as opposed to the present tense.

Good luck!

MackTheKnife

Hey MTK,

You are right.

What I was trying to convey is that he is exercising his options and selling them on the same day.

Sorry I wasn't more clear.

MAGE

Howdy, Mage!

Sorry I wasn't more clear.

Coolio. BTW, I agree with you and TB: The marriage of instant coffee and the Starbucks brand appears to one of the more unholy unions I have seen lately. The guys and dolls in the company's marketing unit must be closeted tea sippers . . .

Good luck!

MackTheKnife