product focused on the $4
billion United States oral care market segment comprised of toothbrushes and
toothpaste. The Waterless Tooth Brush is unique with significant advantages over
existing and traditional toothbrushes: it cleans and prevents cavities 35%
better than traditional toothpaste because it uses liquid dentifrice, so
toothpaste is no longer required to brush, allowing the user to brush virtually
anywhere at any time with no water needed.

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September 26, 2009
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